Healthcare marketing in practice – S. van Leeuwen
Healthcare marketing in practice by S. van Leeuwen is a Dutch-language study book focused on marketing within the healthcare sector. This reference work covers the principles and applications of marketing and sales, specifically tailored to healthcare institutions. The book is published by Uitgeverij Van Gorcum B.V. and offers relevant insights for professionals, students, and lecturers in business administration and management.
The publication connects organizational development and professional decision-making, making it suitable for use in higher education and university programs. Topics such as marketing and sales are addressed in relation to one another, helping the book support study, teaching, and practical deepening of the field.
Product information
- Author: S. van Leeuwen
- Publisher: Uitgeverij Van Gorcum B.V.
- Language: Dutch
- Publication year: 2007
- Binding: Paperback
- Education level: Scientific / University
- Category: Marketing
- Topic: Sales and marketing
- ISBN: 9789023243250