Care marketing in practice – successfully implementing marketing in healthcare
This study book by S. van Leeuwen focuses on the successful implementation of marketing strategies within the care sector. It offers practical tools for professionals who apply marketing in healthcare.
The publication is a practical guide in the field of marketing and connects with topics such as sales and marketing. The book is intended for everyone who wants to improve and optimize marketing within care organizations.
Product details
- Author: S. van Leeuwen
- Language: Dutch
- Format: Paperback
- Publisher: Uitgeverij Van Gorcum B.V.
- Publication date: 06-04-2007
- NUR: 802 Marketing
- ISBN: 9789023243250