This is how you make the difference - Brands, people, and the art of powerful positioning is a study book on effective business management strategies. This book covers the essential principles behind powerful positioning in brand and organizational development.
The publication offers a clear and accessible analysis, suitable for professionals and students who want to delve into brand strategy and positioning. It is practical to use as a reference work and provides directly applicable insights.
- Subtitle: Brands, people, and the art of powerful positioning
- Print run: 1
- Format: hardcover