The Language of Influence: How Words Make the Difference
In Words That Work Frank Luntz, a leading communication expert, provides insight into how the right words determine our choices, from politics to business.
Content Overview
• The ten rules for successful communication
• 21 words and expressions that are essential today
• Practical examples, such as the impact of terminology in the media sector and healthcare
The book is suitable for readers who want to improve their communication skills, especially in work and self-study. The language level is aimed at adults with a good command of Dutch (minimum B2).
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