Winning in Emerging Markets: A Road Map for Strategy and Execution Tarun Khanna and Krishna G. Palepu is an English-language textbook focused on strategy in developing economies. This book provides a practical framework for companies that want to succeed in emerging markets by offering insight into their unique institutional challenges.
The authors introduce a useful road map for analyzing institutional infrastructure and leveraging so-called "institutional voids." This strategic approach stands out because it goes beyond traditional market analysis and focuses on turning institutional shortcomings into competitive advantages.
Winning in Emerging Markets is suitable for organizations and professionals who are looking for a concrete strategy map for entering and developing growing markets worldwide. The book is recognized by leading publications such as the Financial Times and Forbes.com.
The content aligns with themes such as business strategy and strategic planning within the BUSINESS & ECONOMICS sector. It is a valuable reference for anyone who wants to formulate and execute an effective strategy in emerging markets.