Countless books have been written about good business practices, all of which are remarkably sound and based on logic, common sense, and good manners. These qualities are essential for anyone aspiring to become a supermarket manager, for example. However, for those seeking to forge new paths, this isn't enough. Logic and common sense tend to lead to the same conclusions. If you truly want to make a difference in the world, you have to think differently. To think differently, you sometimes have to think illogically. The book "Whatever You Think Think the Opposite" looks at life from a different angle to explore the benefits of making seemingly wrong decisions.