Be strong. Be kind examines the rhetoric of four influential women: Kaja Kallas, Alexandria Ocasio-Cortez, Angela Merkel, and Jacinda Ardern. Hans de Bruijn analyzes how they convince and connect with their audience through words, tone, and personal stories.
Contents
- Public leadership and inspiring speeches
- Analysis of speeches by progressive and conservative female politicians
- Research into whether a female rhetoric exists
Author and expertise
Hans de Bruijn is a professor of public administration at Delft University of Technology. He focuses on political and administrative issues, with attention to themes such as data privacy, AI, energy, and infrastructure. The role of language in political debates is central to his work. He has published, among other things, on framing in politics and has been writing a weekly column on this in Trouw since 2012.
Target audience and use
This Dutch-language book is suitable for students and professionals in the fields of politics, public administration, and communication, as well as for self-study. The language level is suitable for adult readers with an advanced proficiency level (C1–C2).
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