Value Proposition Design by Alexander Osterwalder, Yves Pigneur and Gregory Bernarda is an English-language study book for professionals who want to develop valuable products and services. This reference work offers practical guidance for designing value propositions that align with customers’ needs.
The book addresses the core of every business: creating irresistible value propositions. Using the Value Proposition Canvas methodology, readers learn how to effectively design, test, and manage products and services. This edition builds on the international bestseller Business Model Generation and includes proven processes and tools to improve product development and prevent market failure.
Value Proposition Design is suitable for anyone who wants to base new product ideas on concrete customer insights and recognize patterns in successful value propositions. An online platform with additional material such as checklists and assessment tools is available with the book.
This title covers topics such as management and business studies and fits within the The Strategyzer Series.