This study book by Anthony E. Henry provides a clear introduction to strategic management, suitable for students who need a concise and practice-oriented approach. The book is rich in realistic examples that make the core concepts easy to understand.
Description
Treated as an introduction to strategic management, this work covers the basic principles of strategy through a clear framework of analysis, formulation, and implementation. The book emphasizes developing a sustainable competitive position in business, supported by numerous international, up-to-date examples.
Practice-oriented elements such as the Strategy in Focus boxes illustrate strategic issues using well-known media events. Each chapter includes an integrated case that combines different strategic challenges, followed by questions for reflection and discussion to encourage critical analysis.
The combination of a clear structure, many practical examples, and additional learning support makes this book a valuable study resource for anyone looking for an effective, realistic introduction to strategic management.
Digital formats and additional materials
The book is available in various digital formats, including e-books and platforms with extra learning resources such as multiple-choice questions and additional content.
Product specifications
- Author: Anthony E. Henry
- Publisher: Oxford University Press
- Publication date: 2025-04-17
- Number of pages: 432
- ISBN: 9780198910893
- Theme: Business strategy
- BISAC: BUSINESS & ECONOMICS / General
About the author
Anthony E. Henry is a Teaching Fellow at Aston Business School.