Understanding Cross-Cultural Management by Marie-Joelle Browaeys and Roger Price is an English-language study book aimed at cross-cultural management in higher education. The book is a concrete resource for students and professionals who want to deepen their knowledge of cultural management.
This book combines classic and contemporary insights into cultural management. It covers theories and practical applications, equipped with current case studies and non-Western examples. The content aligns with the diversity of the modern international business environment and helps develop analytical and critical skills.
Key features: up-to-date articles, practice exercises at the end of each chapter, and a wide range of perspectives on culture. This makes it a valuable learning tool for programs in the field of International Business and Business & Economics.
Understanding Cross-Cultural Management offers a focused, comprehensive view of cross-cultural management, thereby supporting the learning process of students and professionals in international business.