This practical book is written by Laura Espinosa, a marketing and business strategist specializing in fashion and e-commerce. It is aimed at fashion entrepreneurs who want to innovate and further grow their business with effective strategies. Through seven chapters, it offers valuable stories from entrepreneurs and practical tools to make companies scalable, profitable, and sustainable.
Laura Espinosa shares her expertise as the director of BRILA MODA Group, founder of FASHION STARTUP LAB, and chair of FASHION DIGITAL TALKS. The book helps fashion professionals develop an authentic brand and achieve strong positioning in the market.
With concrete advice on business models, customer relationships, and 360° experiences, this publication is an indispensable reference for creative and ambitious entrepreneurs in the fashion industry.