The Strategy and Tactics of Pricing: A Guide to Growing More Profitably Thomas T. Nagle, Georg Muller and Evert Gruyaert is an English-language study book on strategic price management. This book is intended for professionals and students in higher education who want to delve into value-based pricing policies.
Strategy and tactics forms the foundation for value creation and profit optimization by making pricing decisions in a strategic way. The book covers, among other things, the application of behavioral sciences and new pricing models such as consumption-based and outcomes-based pricing. In addition, it pays attention to developments in the field of artificial intelligence and machine learning within price evaluation. Practical examples and case studies highlight successful strategies in response to recent market disruptions, such as the pandemic and inflationary trends.
Key features:
- Concepts around value-based pricing and pricing strategy
- In-depth analyses of modern pricing and revenue models
- Insights into the use of AI and data analytics in pricing
- Applications in sales, marketing management, and business strategy
The book aligns with courses in Business & Economics, with emphasis on Sales & Selling and Management. This edition is indispensable for a better understanding of the strategy and pricing in modern market conditions.