The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company Steve Blank and Bob Dorf is an English-language reference work for professionals and entrepreneurs. This 608-page book supports the practical application of the Customer Development method and the Business Model Canvas when building a successful startup.
More than 100,000 entrepreneurs use this guide worldwide. It is part of curricula at top universities such as Stanford, Berkeley, and Columbia, and is financially supported by organizations such as the National Science Foundation. The startup owner’s manual contains more than 100 tables, charts, and diagrams, and 77 checklists that lead step by step to profitable growth.
Key features:
- Avoids the 9 biggest mistakes startups make
- Integrates Customer Development and Business Model Canvas
- Helps identify and retain customers
- Provides concrete tools for scalable profit
Originally published by K&S Ranch Publishing Inc., now available through Wiley. The content and design are the same as previous editions and are considered a standard work in startup education and practice.