The Social Media Bible: Tactics, Tools, and Strategies for Business Success van Lon Safko is an English-language reference work focused on social media strategies in business. This study book is suitable for professionals and students in higher education who want to delve into social media marketing.
The Social Media Bible offers an extensive guide of more than 700 pages with practical insights and current examples. The third, updated edition addresses, among other things, technological developments such as apps, the iPad, Foursquare, and geo-based networks. New case studies are also presented to show how companies use social media effectively. Key updates include changes in Google’s search algorithms, integration of plug-ins and widgets, and trends in Twitter, Yammer, Google+, and mobile marketing.
The book connects with themes such as business strategy, sales and marketing, and strategic planning within BUSINESS & ECONOMICS. It is a valuable tool for exploring and applying social media in a business context.