The Science of Social Influence: Advances and Future Progress Anthony R. Pratkanis is an English-language study book about social influence. It covers the latest insights and developments in this field and is intended for students in higher education.
This book offers a scientific approach to social influence, with attention to research methods in laboratory, field, and case studies. It discusses current theories and research findings on topics such as influence tactics, cognitive dissonance, conformity, and resistance to influence. In addition, it addresses complex themes such as power, rumors, group and minority influence, and norms from a social-scientific perspective.
Series: Frontiers of Social Psychology