The Routledge Companion to Arts Marketing provides an overview of sales and marketing management within the arts and cultural sector. This textbook is intended for professionals and students seeking deeper insight in this field. It aligns with current developments and practice-oriented applications.
The publication is practically usable in higher education, depending on the program and the chosen level of study. Due to the clearly formulated content, it is a valuable source for study, research, and professional support.
- Series: Routledge Companions in Marketing, Advertising and Communication
- Format: hardcover