The Psychology of Pro-Environmental Communication: Beyond Standard Information Strategies Christian A. Kloeckner is an English-language study book about environmental knowledge and communication. This book analyzes how communication beyond standard information strategies can lead to more effective behavior change.
Kloeckner addresses the psychology behind pro-environment communication and examines why traditional information provision often falls short. The book provides an up-to-date overview of environmental communication, with attention to complex topics such as climate change.
The content aligns with fields such as environmentalist thought and ideology, communication studies, and nature conservation. This study book is relevant for students and professionals who want to understand how communication can contribute to sustainable behavior.