This study book by Frans Folkvord examines the influence of food marketing on eating behavior in children, adolescents, and adults. It provides insight into the psychological processes behind marketing and its effects in different contexts, including social media.
Description
This publication integrates recent scientific insights into food marketing and its impact on eating patterns. The book analyzes how marketing and promotional techniques can be used to encourage healthier food choices.
Through multidisciplinary approaches, it provides an in-depth understanding of the factors that determine eating behavior and the role of food marketing in this. It also discusses and evaluates interventions, with recommendations for policy and future research aimed at limiting unhealthy food promotion.
Essential for students, academics, and professionals concerned with marketing and eating behavior, psychology, and nutritional sciences.
Product specifications
- Author: Frans Folkvord
- Series: Current Issues in Social Psychology
- Publisher: Taylor & Francis Ltd
- Imprint: Routledge
- Publication date: 2019-08-13
- Number of pages: 130
- ISBN: 9780367223168
- Theme: Occupational and industrial psychology
- BISAC: PSYCHOLOGY / Industrial & Organizational Psychology
About the author
Dr. Frans Folkvord is an assistant professor at Tilburg School of Humanities and Digital Sciences, Department of Communication and Cognition, Tilburg University. In addition, he is a senior policy researcher at Open Evidence and an advisor to organizations such as the WHO, UNICEF, and the European Commission on the effects of food marketing on children’s eating behavior.