The Growth Decision - Leadership, strategy and the architecture of sustainable brand growth deals with the core of business management with a focus on strategy and the architecture of sustainable brand development. This business reference work offers a clear and accessible introduction to key leadership and strategy issues.
The book is suitable for professionals who want to delve into the strategy and the architecture of sustainable growth within organizations. It provides practical insights intended to be used to support and implement strategic decisions.
- Subtitle: Leadership, strategy and the architecture of sustainable brand growth
- Print: 1
- Format: hardcover