The Dynamics of Persuasion: Communication and Attitudes in the 21st Century Richard M. Perloff is an English-language textbook aimed at the field of communication. This book focuses on the theoretical and practical aspects of persuasive power in contemporary society.
In the eighth edition, current topics are addressed such as misinformation, health communication, and the role of persuasion during the Covid-19 pandemic. In addition, attention is given to social issues such as racial injustice, climate change, and polarization. This makes it a valuable resource for students in communication, psychology, and business studies programs.
The book combines classic theories with new insights from the 21st century and thereby provides a deep understanding of communication and attitudes. A variety of online supporting materials, such as an instructor’s manual, slides, and a test bank, make it suitable for professional education.
In terms of content, this textbook aligns with topics such as social psychology, group psychology, and communication research.
Series: Routledge Communication Series