Rethink Your Business for the Digital Age David L. Rogers provides a strategy-focused handbook for companies looking to capitalize on digital transformation. This practical reference work is intended for executives who want to seize digital opportunities and strengthen their competitive position.
This guide makes it clear why digital transformation is not only about technology, but above all about a renewed strategic approach. Rogers covers five essential areas: customers, competition, data, innovation, and value creation. Through concrete examples from leading companies such as Google, Airbnb, and GE, you will learn how to integrate digital principles into existing business models.
Key features
- Author: David Rogers (c/o Levine Greenberg Rostan)
- Publisher: Columbia University Press
- Binding: Trade binding
- Publication date: 2016-04-05
- Number of pages: 296
- ISBN: 9780231175449
- Topic: Business strategy
- BISAC: BUSINESS & ECONOMICS / Strategic Planning
About the author
David L. Rogers is a lecturer and consultant in digital business strategy and digital marketing. He supports leading international companies in shaping their digital transformation and, among other things, conducts strategic workshops for executives worldwide.