The Development of Corporate Design - Brand Identity, Graphic Design and Professionalism in Post-war Britain provides a clear and accessible analysis of the development of design and professionalism in business life after the Second World War. This reference work deals with the history of specific companies and their visual identity.
The publication is suitable for readers who want to delve into brand identity and graphic design. It offers a concrete insight into the role of corporate design in the British context after the war.
- Subtitle: Brand Identity, Graphic Design and Professionalism in Post-war Britain
- Format: paperback