A Step-by-Step Project Guide
Designing for Growth is a practice-oriented guide by Jeanne Liedtka and co-authors, intended to help organizations apply design thinking for growth and innovation. This standalone project book provides a clear step-by-step plan for using the D4G toolkit in a variety of project contexts.
Description
Designing for Growth: A Design Thinking Tool Kit for Managers explains systematically how you can address the four core questions of design thinking. The book guides users in recognizing opportunities, drafting a design brief, conducting research, formulating design criteria, brainstorming, developing concepts, prototyping, gathering feedback, and launching learning experiences.
This revised edition, suitable for business, non-profit, and government projects, includes new tools, practical guidance, and tips for facilitation. In addition, there is a new introduction on the relationship between strategy and design thinking.
Product specifications
- Author: Jeanne Liedtka
- Publisher: Columbia University Press
- Binding: Trade paperback (US)
- Publication date: 2019-04-30
- Number of pages: 152
- ISBN: 9780231187893
- Subject: Business innovation
- BISAC: BUSINESS & ECONOMICS / Management
About the author
Jeanne Liedtka is a professor at the University of Virginia Darden School of Business and author of various publications on design thinking. Tim Ogilvie, founder of Peer Insight, and Rachel Brozenske, Vice President at Allison Partners, also contribute as experienced professionals and instructors in the same field.