The Cambridge Introduction to Intercultural Communication Guido Rings and Sebastian M. Rasinger is an English-language textbook suitable for students in higher education. This book provides an overview of the theoretical and practical aspects of intercultural communication.
The edition covers a range of topics in intercultural communication, such as positive psychology, postcolonial studies, and critical intercultural theories. The book is suitable for programs in International Communication and Cross-cultural Communication and focuses on both academic knowledge and applicable insights for work and private situations.
Practical applications are addressed through structured case studies for in-depth analysis and assignments. These cases support teaching and training in intercultural competencies across different sectors, from healthcare to business.
Key features:
- Comprehensive introduction to intercultural communication
- Suitable for both lower and higher education
- Includes 18 case studies for current applications
- Accessible and designed in an interdisciplinary way
In terms of content, the book aligns with linguistics and communication sciences and is a valuable reference work for various programs and practice fields.