The international bestseller on visual problem-solving, now more extensive and clearer
Visual thinking is a powerful tool for solving problems and conveying ideas. Dan Roam shows in The Back of the Napkin how simple drawings on a napkin can be more effective than traditional presentations. Based on twenty years of experience and insights from visual science, he offers practical tools to clarify complex situations.
The book emphasizes that anyone can learn to think visually, even those who think they can't draw. It helps to discover new ideas, solve problems in unexpected ways, and share insights better.
An example: Herb Kelleher and Rollin King used three points and arrows on a napkin to present Southwest Airlines, which led to success with investors and customers.
The new edition contains more color, larger images, and additional content to further stimulate visual thinking.
Suitable for education, professionalization, and self-study. The material is language-independent, focused on developing visual skills.
Intertaal is your reliable supplier for quick delivery of this valuable learning tool.