There is no company that does not strive for more creativity in thinking, products, and processes. In The Art of Innovation Tom Kelley, partner at the Silicon Valley company IDEO, shares his insights. IDEO developed countless innovative products, from the first commercial mouse to virtual reality glasses and the Palm handheld.
Kelley takes the reader behind the scenes of this creative company and reveals the strategies that ensure continuous successes. He shows how teams work:
- Through thorough research and complete immersion in every aspect of a new product or service
- By viewing the product from the perspective of customers, users, and other important target groups
- By brainstorming effectively with focus, physical activity, and fun
The Art of Innovation offers valuable insights and practical tools for executives who want to position their company as a leader in their sector.
The book is suitable for self-study and professional development and is available in English. Intertaal is your reliable supplier and guarantees fast delivery.