Marketing Thesis: A Practical Guide for the Design and Analysis of Quantitative Research provides a clear and accessible introduction to market research. This practice-oriented study book is written for professionals and students who want to understand the methods and applications of quantitative analysis.
The book serves as a reference work and includes concrete guidelines for the design and execution of research. Thanks to its clear structure, it is suitable for targeted use in various marketing and research settings.
Features
- Format: paperback
- Focus on practice-oriented methods for design and analysis