Written by an expert team, Strategy: Theory and Practice offers a complete overview of strategy theory and application. This study book, suitable for both undergraduate and postgraduate students, has been updated with current themes such as the Covid-19 pandemic, climate change, and digitalization.
The fourth edition includes up-to-date case studies, including Disney's Strategy and Covid-19, Netflix Versus Amazon: Dynamic Capabilities for Global Success en PS5, Xbox and BMW: Chips and Supply Chains. Examples are also provided of strategy in practice at organizations such as Google, Uniqlo, Tesla, IKEA, and Airbnb.
This book encourages critical thinking about the internal and external factors that shape strategy. Additional online support, such as a instructors' guide, PowerPoints, and a question bank, is available for lecturers who use this work.
The authors are renowned academics, including Stewart Clegg, professor at the University of Sydney, Christos Pitelis, professor at the University of Leeds, Jochen Schweitzer, associate professor at the University of Technology Sydney, and Andrea Whittle, professor at Newcastle University Business School.