Strategic marketing planning – Karel Jan Alsem
Strategic marketing planning by Karel Jan Alsem is a Dutch-language study book that provides insight into marketing strategies within business operations and management. The paperback, published by Noordhoff in 2023, focuses on relevant topics such as sales and marketing.
This study book is intended for students and professionals in business administration, management, and organizational development. It supports study, self-study, and professional deepening through a practical approach to marketing planning and decision-making. The content aligns with curricula and subject libraries in the fields of marketing and sales.
Product information
- Author: Karel Jan Alsem
- Publisher: Noordhoff
- Language: Dutch
- Publication year: 2023
- Binding type: Paperback
- Education level: Study book / Study
- Category: Marketing
- Theme: Sales and marketing
- ISBN: 9789001078546