Strategic and operational marketing planning – Core text B – Allert de Geus | Gebrand Rustenburg | Ton de Gouw
This study book, written by Allert de Geus, Gebrand Rustenburg and Ton de Gouw, covers strategic and operational marketing planning. Published in hardcover by Noordhoff in 2022, it focuses on marketing within business studies and management.
The content is aimed at professionals and students who are concerned with organizational development, marketing and sales. Due to its practical approach to operational marketing planning, the book is suitable as a reference work and study book in programs and subject libraries.
Product information
- Author: Allert de Geus | Gebrand Rustenburg | Ton de Gouw
- Publisher: Noordhoff
- Language: Dutch
- Publication year: 2022
- Binding: Hardcover
- Education level: Study book / Study
- Category: Marketing
- Theme: Sales and marketing
- ISBN: 9789001078362