Strategic Marketing Planning - A Step-by-Step Approach is a professional textbook that provides insight into strategic marketing and marketing planning. This publication supports students and professionals in the field of business management with a clear, step-by-step method.
The book is suitable for use in higher education, including university programs, depending on the course and level. Thanks to its clear structure and relevant content, it serves as a study resource, reference work, and practical support.
- Subtitle: A Step-by-Step Approach
- Printing: 2
- Format: paperback