Strategic Management of Technological Innovation by ISE Melissa Schilling is an English-language textbook focused on strategic management and technological innovation. This book treats innovation as a strategic process and aligns with higher education in business and engineering.
The book follows the strategic management process from competitive analysis and strategy formulation to implementation. Melissa Schilling offers a comprehensive, systematic approach to innovation management and technological innovation ISE, with practical examples and references to relevant research. This title is suitable for courses in strategic management, innovation, and new product development.
Topics include business strategy, strategic planning, and technological innovation within the fields of business & economics and textbooks for higher education.