This textbook provides a clear and well-structured overview of strategic management. It covers a unique four-part approach focused on analyzing strategic issues, identifying opportunities and threats, determining strategies, and transforming organizations. The book is intended for students and professionals who want to deepen their understanding of strategic management.
The content offers a clear framework for understanding and applying strategy within a wide range of organizations. With a fresh and thought-provoking approach, this publication helps develop a strategic perspective and strengthen organizational performance.