Strategic Management for Tourism, Hospitality and Events Nigel G. Evans is an English-language study book focused on strategic management within the hospitality and events sector. This book provides a clear introduction to the fundamental principles of strategic management, tailored to tourism, hospitality, and events.
This comprehensive publication includes up-to-date case studies from both small and large companies, with special attention to technology, sustainability, and the impact of COVID-19. Among other things, the book covers the integration of technologies such as big data and artificial intelligence, as well as sustainability principles and corporate social responsibility within the sector. In addition, strategic responses to recent global crises and innovations are explained in detail.
Strategic Management for Tourism, Hospitality and Events is an important reference work for students in higher education who focus on business strategy and strategic planning in the hospitality and events industry. The combination of theory and practice makes this book an indispensable learning tool for a deep understanding of strategic management in this dynamic sector.