Strategic Management and Competitive Advantage: Concepts Global Edition


€85,99
Auteur Jay Barney, William Hesterly
Taal ENG- Engels
Bindwijze Paperback
ISBN/EAN 9781292266954
Releasedatum 26-02-2019
Doelgroep Tieners en jongvolwassenen, Volwassenen, Volwassenen en jong volwassenen
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Sale price€85,99

Strategic Management and Competitive Advantage: Concepts Global Edition Jay Barney and William Hesterly is an English-language textbook that focuses on strategic management and competitive advantage. This book is suitable for students in higher education and offers an in-depth treatment of the core concepts within strategic management.

The text provides a structured approach to understanding strategic management and competitive advantage. Each chapter consists of four short sections that specifically address important themes, making it easy to adapt to different educational needs. With this method, students gain practical insights to analyze strategic issues in real business situations.

This study book aligns in content with fields such as Business strategy, Strategic Planning, and Economics. As such, it is a valuable tool for programs and courses focused on management and competitive advantage in the business world.

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