A Practitioner's Guide to Implementing Cutting-Edge Methods for Improved Workplace Culture
This study book, written by Susanne Dahlman and Mats Heide, offers an integrated approach to internal communication. It focuses on strategic internal communication and combines practical applications with academically grounded insights.
Description
Internal communication is essential for the success of any organization. This book discusses the various aspects of internal communication, such as formal and informal channels, vertical and horizontal communication, and the role of communication during organizational changes and crises. It highlights the strategic value of internal communication as an untapped asset that is shaped jointly by managers, employees, and communication professionals.
The authors—an experienced communication consultant and a professor in strategic communication—provide a unique combination of practical experience and scientific insights. This makes the book suitable for both professionals and advanced students who want to delve into strategic communication within organizations.
Product specifications
- Author: Susanne Dahlman
- Publisher: Taylor & Francis Ltd
- Imprint: Routledge
- Publication date: 2020-10-28
- Number of pages: 156
- ISBN: 9780367435387
- Theme: Business and Management
- BISAC: BUSINESS & ECONOMICS / Strategic Planning
About the author
Susanne Dahlman is CEO of Dahlman Kommunikation and specializes in improving internal communication by supporting leaders and change initiatives. She provides training and facilitates networks for communication professionals.
Mats Heide is a professor of strategic communication at Lund University, with extensive international experience and publications in this field.