Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition Kevin Keller and Vanitha Swaminathan is an English-language textbook on brand management. It focuses on developing profitable brand strategies by effectively building, measuring, and managing brand equity.
This textbook offers a consumer-focused approach to strategic brand management and includes a practical framework for identifying and measuring brand value. With examples and cases from diverse global markets, it helps professionals and students understand the opportunities and challenges in modern brand management, including digital branding.
Relevant topics include sales and marketing, management techniques, and general business & economics. This title is suitable for courses and professionals who want to delve into managing brands and strengthening brand value.