Straight and Level: Practical Airline Economics Stephen Holloway is an English-language study book about the economic aspects of the airline industry. The book provides an overview of current developments and new business models in the sector. This book is intended for students in higher education and professionals who want to gain insight into practical airline economics.
The content of Straight and Level is divided into four parts. First, the book discusses the strategic context of the airline industry. Next, it presents a model that links revenue and costs and delves into factors such as demand, price, revenue and unit costs. It further covers topics such as network management, fleet management, and revenue management. Finally, the author examines the relationships between revenue, costs, revenue per unit, and load factor.
The book covers topics such as service economics, transport industries, and economic aspects of the airline sector. Straight and Level is essential for master’s students in aviation management and offers valuable insights for experienced managers and professionals within the aviation industry.