SPREADSHEET MODELING AND DECISION ANALYSIS: A PRACTICAL INTRODUCTION TO BUSINESS ANALYTICS by Cliff Ragsdale is a study book that provides essential skills in business analytics and spreadsheet modeling. This title covers effective analysis techniques using the latest Excel functions, including Analytic Solver and Data Mining add-ins.
Overview
This reference work is intended for students and professionals who want to gain insight into descriptive, predictive, and prescriptive analyses in a business context. The clear explanations and realistic examples make it easy to apply theory to practical situations. The book promotes both algebraic and spreadsheet models and includes step-by-step instructions with colorful screen images. Additional tools such as WebAssign and accompanying video content strengthen the learning process.
Product specifications
- Author: Cliff Ragsdale (Virginia Polytechnic Institute and State University)
- Publisher: Cengage Learning, Inc
- Imprint: South-Western College Publishing
- Publication date: 2021-09-28
- Number of pages: 864
- ISBN: 9780357132098
- Subject: Econometrics and economic statistics
- BISAC: BUSINESS & ECONOMICS / Econometrics
About the author
Dr. Cliff Ragsdale is a leading expert in the field of business analytics and spreadsheet modeling. As a Bank of America Professor at Virginia Tech, he focuses on education and research in business information technology. His broad experience includes consulting and forensic research within spreadsheet applications.

