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Sports marketing: value creation within sport – Hugo Gruijters | Robert Kok
Sports marketing: value creation within sport by Hugo Gruijters and Robert Kok is a Dutch-language study book, published by Arko Sports Media BV in 2024. This reference work focuses on the core principles of marketing within the sports sector.
The book addresses value creation within sports organizations and is intended for professionals and students in business studies, management, and organizational development. The content aligns with degree programs and specialist libraries focused on marketing and sport.
Product information
- Author: Hugo Gruijters | Robert Kok
- Publisher: Arko Sports Media BV
- Language: Dutch
- Publication year: 2024
- Binding: Paperback
- Education level: Study book / Study
- Category: Marketing
- Topic: Sport: general
- ISBN: 9789054724872
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