This study book offers a clear approach to marketing as a design process, based on methodologies such as design thinking and value-sensitive design. It focuses on shaping marketing strategies that create value and are sustainable.
Using practical examples from design, branding, and social campaigns, you develop an effective and impactful strategy. The result is a visual marketing poster in which customer needs, social value, and future-oriented aspects are central.
This book is a valuable reference work for professionals and students who want to use marketing with creativity, empathy, and attention to the shaping value principle.