Sales and Sales Management David Jobber, Geoffrey Lancaster, and Kenneth Le Meunier-Fitzhugh is an English-language textbook aimed at professionals in sales and management. This reference work offers a thorough approach to current sales strategies and management practices.
The book covers essential topics such as technological applications, ethics in selling and sales, systems selling, and key account management. The latest edition has been expanded with up-to-date case studies and practice-oriented exercises that link theory to the modern sales environment. In addition, it includes advanced research results and places strong emphasis on international aspects of selling and sales management. The role of social media and strategic forms of collaboration are also discussed extensively.
The content aligns with fields such as Sales and Marketing within BUSINESS & ECONOMICS. It is suitable for courses and professionals who want to delve into selling and sales management from a strategic and practical perspective.