Running Lean: Iterate from Plan A to a Plan That Works by Ash Maurya is an English-language printed study book about developing a working business model. This book is aimed at entrepreneurs and professionals looking for a systematic approach to quickly test product ideas and make them successful.
The book offers a practical method based on Lean Startup, design thinking, and other innovative strategies. Maurya introduces a continuous innovation framework and follows an entrepreneur from vision to a feasible and scalable business model. Lesson sections include, among others:
- Deconstructing ideas with the Lean Canvas
- Stress-testing desirability, feasibility, and viability
- Defining milestones in a traction roadmap
- Effectively prioritizing and conducting customer interviews
- Customer involvement and iterative product testing for optimal results
Running Lean helps professionals increase their success rate by focusing on building a business model that works.