This textbook provides a fundamental insight into the revenue management process within the hospitality sector. It distinguishes between tactical and strategic revenue management, discusses the proper use and importance of revenue management in daily operations, and covers various elements that are essential for effective use.
In this second edition, you will find new information on:
- Current challenges for revenue managers
- Big data and market intelligence
- The role of social media in revenue management
- New approaches to market segmentation
In addition, new case studies and Industry Insights provide practical insights into current issues in hospitality revenue management.
Additional information:
Includes an exam questionnaire for students participating through a school program.
To participate in the final exam and obtain a certificate, enrollment through an educational institution or as a distance student with AHLEI is required. Distance students must order the textbook through the official application; purchases via the online store do not include the required exam materials.
This learning resource is suitable for Dutch-speaking users in education, for self-study, and for professional use within the hospitality industry. The language level is aimed at advanced learners (B2-C1).
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