Research Methods for Leisure and Tourism A. Veal is an English-language study book that provides a comprehensive overview of research methods in leisure and tourism. This reference work is intended for students and professionals who conduct research in this sector.
This fifth edition covers both qualitative and quantitative research methods and provides practical guidance on using analysis software such as Excel, SPSS 23, and NVivo 11. The book includes international case studies, examples from leisure and tourism literature, and discusses the development of research frameworks, analysis models, and reporting.
Key topics include management- and policy-oriented research, big data, discourse analysis, and netnography. Each chapter concludes with questions, exercises, and suggestions for further reading, supported by extensive online materials.
Research Methods for Leisure and Tourism is closely aligned in content with the hospitality, sport and recreation industries, and service-related sectors, making it an indispensable study book for research in leisure and tourism.