Research Methods For Business: A Skill Building Approach Roger Bougie and Uma Sekaran's English-language textbook provides insight into research methods in business. The book is intended for higher education students who want to deepen their understanding of methods for business research.
This eighth edition addresses systematic methods for solving problem statements in organizations. The material is organized around six themes: introduction, problem definition, theory, data collection, drawing conclusions, and writing research reports. In this way, students develop the skills and knowledge to design, conduct, and analyze a research project independently. The text has been updated with new insights and uses a blended learning approach that combines classroom instruction with online activities. This allows courses to be flexibly adapted to different educational needs.
In terms of content, the book aligns with topics such as business and management and fits within the categories business & economics and management & business: general.