Research Methodology – An Introduction to Scientific Thinking and Practice van Jac Vennix is an accessible English-language study book that offers insight into the core principles of research methodology. The book guides students through the entire research process across various disciplines.
From formulating research questions and designing studies to collecting and analyzing data. Theory is combined with practical examples, so that students learn to critically evaluate and apply scientific information.
Key topics include:
- Scientific thinking and critical reasoning
- Research design and strategies
- Qualitative and quantitative research
- Data collection and sampling
- Interviews, surveys, and observations
- Reliability and validity
- Data analysis and reporting
- Research ethics
This English-language study book, written by Jac Vennix, is suitable for students in the HBO en WO within programs such as business administration, psychology, social sciences, healthcare, and economics. It provides practical tools for conducting and evaluating scientific research.