This fully updated fourth edition provides students and researchers with the necessary tools for critical and theoretically grounded research. The methods used include interviews, focus groups, historical and oral history research, textual analysis, ethnography, participant observation, digital ethnography, and netnography.
Content and Structure
- Step-by-step instructions that integrate theory and practice
- Case studies from published research, tailored to media scholars
- Extensive discussion of challenges and ethical issues in qualitative research
- New and expanded chapters on data analysis, interpretation of research results, social media research, big data, and Artificial Intelligence (A.I.)
- A completely new chapter on generative A.I., with recent technological developments and applications for qualitative research
Application and Language Level
This guide is suitable for students and researchers at an academic level, particularly in higher education and self-study. The publication is intended for Dutch-speaking users who wish to deepen their knowledge of qualitative research methods within the convergent media environment.
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