Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact Sarah J. Tracy is an English-language printed study book about qualitative research. This book is intended for professionals who want to apply research methods within communication and related disciplines.
This reference work offers a structured approach to qualitative research, from project design and data collection to analysis, interpretation, and presentation. Sarah J. Tracy covers practical research principles and current developments, including social media data scraping, AI and ChatGPT, digital ethnography, and working with neurodivergent groups. In addition, the third edition includes new examples, case studies, and exercises that support the application of qualitative research methods.
The book aligns with topics in Communication Studies and language- or media-related research methods, and it is suitable for research projects where collecting evidence and analyzing qualitative data are central.