Product Management - A Practical Guide is a practice-oriented study book within the field of business studies and economics. The book was developed for students in higher vocational education (HBO) and university (WO) and aligns with academic and professional development.
It offers a clear and accessible introduction to product management, with attention to both theory and application in professional practice. The structure and content make it suitable as a reference work and support for education and practice.
- Subtitle: a practical guide
- Print run: 1
- Format: paperback