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Principles of Marketing for a Digital Age – edition 3
This book is written in Dutch and suitable for advanced language levels (B2-C2). It provides a current and comprehensive overview of marketing in the digital world.
Content and themes
The third edition covers both traditional marketing principles and the latest digital trends, such as:
- digital marketing
- social media
- branding
- data analysis
- online consumer behavior
Target audience and use
The learning material is suitable for students and professionals in business, communication, and marketing. It serves as support in education and as a reference for work and self-study.
Intertaal is your reliable supplier, guaranteeing fast delivery of this textbook.